MaxMara may use the data (in the event that you provided at least one type of contact data), including those that may be collected in case of future purchases or contacts (participating at events, using customer service or filling in surveys) directly or with the assistance of our affiliates and/or partners that act on our instructions for the purpose of:

a) sending (by mail, email, SMS, MMS, phone and other digital communication channels) newsletters, invitations to our events, surveys and market researches, marketing and advertising communications, promotions, discounts and information on other initiatives for registered customers regarding products and services that may be of interest to you based on your preferences expressed during your purchases or when visiting our websites