The Max Mara Jacket Circle
Max Mara celebrates all women and the essence of individuality through "The Max Mara Jacket Circle," a special series of installations that highlight the brand’s values and showcase the iconic Olimpia jacket. The first installation debuted in Milan, with upcoming ones in Tokyo, Seoul, and Dubai.
The Max Mara Jacket Circle - Milan
The installation also offered a poetic exploration of the process of creating Olimpia, presented in a space that blurs the boundaries between reality and surrealism, offering unexpected perspectives on the jacket itself.
10-20 October 2024.
Library
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Wonderland
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Meet Olimpia
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Newsstand
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The Max Mara Jacket Circle - for Remarkable women in Tokyo
The exhibition goes beyond the status of a simple installation; it is a celebration of creativity and the enduring impact of a garment that transcends fashion trends. It is an open invitation for everyone to connect with the story of a jacket and enjoy special opportunities such as wearing Max Mara icons and take part in a special workshop.
29 October - 4 November 2024
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The Max Mara Jacket Circle - Seoul
The Olimpia jacket, Max Mara’s commitment to women’s values, and the history of the brand's iconic pieces are once again in the spotlight. Alongside these, a special collaboration stands out between emerging photographer Sinae Kim and model Shin Hyun-ji: two Remarkable Women offering a unique reinterpretation of the iconic Olimpia jacket, presented for the occasion from a new perspective.
31 October - 8 November 2024
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The Max Mara Jacket Circle - Dubai
Max Mara celebrates women and individuality with The Max Mara Jacket Circle Pop-Up at DIFC, Dubai. Showcasing the brand’s values and the iconic Olimpia jacket, the pop-up has been open to the public from November 26 to 28, 2024.
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